Infinity Moment

A room that transforms artwork created by Galaxy Note8 into a mind-bending experience.

Retail | Feb 2018

Infinity Moment is a digital experience solution that visitors can create their own contents with Samsung Galaxy. User-generated contents reflect to mirror walls in the pentagonal space and makes a infinity pattern. Visitors will face a geometric and mysterious motion visual form.


Billy Ryu UX Design
Jinkyum Yang Art Direction, UX Design
d'strict UI Design, App Development, Photography


PyeongChang 2018 Winter Olympics Samsung Olympic Showcase @Gangneung

Find out your 'Galaxy'

For promoting Samsung Galaxy during PyeongChang 2018 Winter Olympics, the series of mobile devices manufactured by Samsung Electronics, Samsung constructed its showcase building in Gangneung Olympic Park and Samsung suggested us to make a beautiful and magical space which represent 'Galaxy'. LED displays are installed on the floor in Infinity Moment and the space is fully covered with mirrors so that contents from displays are reflected in the room.

In the pentagonal mirror room, visitors can take photos of their contents on the wall, then share these photos to their own smartphone.

Web designer, Front-end Developer, New Media Designer, Artist, Digital Experience Planner, Wanderer.