FiftyThree is an American privately held technology company that specializes in tools for mobile creation and creativity. They launched a drawing app called Paper as well as made a stylus pen called Pencil. I was hired by FiftyThree as a freelance illustrator and worked for two huge projects with them.
Art Direction, Illustration
I was hired by FiftyThree as an illustrator, and my first job was to illustrate two templates for remix. It's the annual event to support (RED) and their mission is raising awareness and funds to help eliminate HIV/AIDS.
There were 1,520 remixes of two illustrations and brilliant ideas were shared on the FiftyThree community.
Working with FiftyThree, I illustrated a template of Pencil made by FiftyThree for giveaway event. To promote its new product, FiftyThree announced the event to their users could participate. Everyone else could remix a template and shared it to FiftyThree Mix community. FiftyThree picked the best 10 remixed illustrations and gave them a free Pencil Gold.
There were more than 5,100 remixes and brilliant ideas were shared on the FiftyThree community.