CGV requested us for developing a new lobby system and we created a specialized strategy with digital solution. We have kept the strategy and built a digitalized lobby in one of the largest CGV theater on its renovation period.
Project Management, UX Strategy
Cheil Jayhyun Yoo, Jinyoung Seo
Qvoss Yangho Ryu, Heejun Cho
CGV multi-screen system renovation & development CGV Yongsan, Seoul
As reaching to the limitation of revenue of screen commercial, CGV has needed to develop a new media system to keep increasing its brand value. Their ultimate goal was to plan/develop media renovation of lobby for all of their theaters.
Before starting the project, we made a roadmap and set a process of development for a success renovation. As following our project roadmap, we approached from the perspective of UX to solve the problem.
We adopted huge digital signages to make theater much digitalized. All signages are connected to management system (CMS) so that administrators can switch/re-schedule the media easily.